Adslot appoints US-based Director Tom Triscari to the Board

Adslot today announced the appointment of Tom Triscari, a leading voice in the programmatic adtech industry, to the Board of Adslot.

Mr Triscari is the founder and CEO of Lemonade Projects, a programmatic innovation agency based in NYC.  Lemonade Projects runs advanced campaign experiments and publishes research at the intersection of economics, game theory, and principles of radical transparency.

The underlying thesis of Tom’s work is based on his methodology paper Programmatic Lemon Market Game published in May 2020.

Tom’s programmatic experience began in 2007 developing addressable TV and data product requirements as a consultant for Project Canoe in New York, led by Comcast and Time Warner. He then managed a multi-market team at Yahoo! Europe in Barcelona with responsibility for Right Media, the first programmatic exchange.

At pre-IPO Criteo in London, Tom built and managed supply-side and data science teams. With the budding in-house market starting to take root, he was brought on as CEO to reposition Amsterdam-based Yieldr, a DSP platform.

As the in-housing market opportunity moved from idea to action in 2015, Tom founded and led Labmatik, a programmatic transformation consultancy helping clients figure out why programmatic is underperforming and creating strategies to correct it.

Tom has a B.A. in Economics from UCLA, an MBA from the University of Notre Dame, and hosts Quo Vadis — a leading industry newsletter you can subscribe to here.

You can read today’s full ASX release here.