13 June 2019
Adslot Delivers 467% Increase In ROI For Customer
Dear Shareholder,
A brief email to draw your attention to a news article published today on a leading industry MarTech news site:
Title: Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?
The article discusses a recent Adslot case study (included in recent Investor workshops). Key take-outs are that Adslot Media delivered:
- a 467% increase in ROI via PG (Programmatic Guaranteed) for leading digital agency Greenlight vs its PMP (Private Market Place) campaigns;
- 57% decrease in cost per actions (CPAs) from its PMP campaigns;
- 79% decrease in eCPMS (effective Cost per Mille) when compared to its PMP campaigns; and,
- 60% reduction in time spent on operational tasks.
An excellent case study and good industry media coverage for the Company.
Kind regards,
Andrew Barlow
Founder & Executive Chairman