TV & Online Video
Adslot can be applied by a broadcaster that wants to create a direct sales channel
to maximise revenue, eCPM and yield across their broadcast and online media assets.
Adslot can take video ad monetisation beyond the standard CPM priced pre-roll approach
and create in-stream solutions with configurable ad breaks.
For instance, within a 30 second ad break there may be a higher yield in 1 x 15
sec plus 1 x 10 sec and 1 x 5 sec ads, than any other combination. Adslot can not
only facilitate this for ad breaks across a complete broadcast schedule, but also
for online ad breaks, where there can be other factors such as impression or click
targets, or targeting requirements.
The diagram illustrates how adslot can identify the highest value ad break configuration
and communicate this dynamically to the ad server.