Classifieds
Premium targeted inventory
Adslot is the ideal solution for a Classified publisher that has inventory split
into categories and sub-categories such as location or job type, but cannot practically
service the thousands of variations through a sales-force.
Despite having direct relationships with hundreds of advertisers that would
compete for the uniquely targeted premium inventory, most of it will remain
untapped and sold as run of site.
This inventory has considerable value since it locks out competition, but varies
due to factors such as the premium nature of a suburb location, or the supply and
demand of job candidates in a particular employment category. The market is motivated
to bid based on their individual requirements, and consequently set the true market
price for each section of inventory.