Adslot

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Microsoft selects Adslot to join the Windows Azure Cloud computing early adopter program.

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Case Studies

Microsoft Azure case study featuring the Adslot Ad Auction platform

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Publisher Benefits Chart

Search companies (Bing and Google) have led the way in utilizing very large scale automated auction based ad sales platforms (Ad Center and Adwords). Simple self-service text ads sold through an automated bid-for-position auction system with quality score factoring of the bids delivers very significant revenue outcomes at a very low cost of sales.

Adslot's ad sales platform is an automated auction based ad sales platform for display and video/TV inventory. The solution is licensed and ‘branded’ by publishers who are looking to match the search companies in terms of having access to a large scale sales platform that they own, which can deliver significant revenue outcomes at a very low cost of sales.

The classifieds ad sales solution allows classifieds publishers (cars, jobs, real-estate, dating, and holidays) to sell their search keywords (either as sponsorship campaigns, or as bid for premium listings) in the same way that Google and Bing sell general search keywords. Unlike Google and Bing, the Adslot platform allows the publisher to incorporate advertiser/agency specific discounts as well as quality scores, and combines a bid for position auction system with a standard booking at rate card mechanism. Adslot supports CPM, CPC and Hybrid bids.

The video/TV ad sales solution is the only automated auction based platform specifically built to sell TV ad spots for broadcast, cable and online TV. To facilitate the transition from a manual sales process to an automated sales platform, the Adslot technology incorporates all of the traditional TV booking criteria such as reach, frequency caps, ad break conflicts while moving to a market based pricing mechanism to maximize yield.

Adslot Solutions